As part of the strategic transformation of Hayel Saeed Anam Group, and within the framework of the brand development project and the modernization of Nadfood product, the National Dairy and Food Company (Nadfood) has launched a new project to develop Al-Hana legumes products designs to the new designe, in addition to launching two new products, which are Al-Hana white beans and white beans with tomatoes. This trend comes from the fact that innovation is one of the most important goals of Nadfood, as it seeks to provide new and innovative products that enhance customers lifestyle and are carried out according to modern and advanced production processes with the highest international quality standards. It is noteworthy that the importance of the Al-Hana brand as the Nadfood’s leading brand in the Yemeni food market since 1985, it was necessary to develop the brand and its products in order to globalize it. We tried to explain that we are developing only the packaging design without affecting the quality of the products.